Over the last six months, I’ve been working on building my own skincare brand SootheSkin, which stands for honest British made skincare for sensitive and problem skin.
The idea for the brand was inspired by daughter Lily who suffers from atopic eczema, a skin condition which leaves the skin extremely dry and crackly.
After several months of development time, I was able to find a product was both vegan-friendly and cruelty-free as well meeting my high expectations of a luxury cream.
Unlike developing a software program or service business, creating your brand and products is a different beast altogether. Getting the packaging, formulation, texture, smell, logistics and website done was very challenging and when you think that the product might take 6 weeks to procedure, effectively it took about 4 months from ordering to receiving the products.
Furthermore, we all had to deal with the aftermath of COVID-19, meaning that the online D2C channel is the only way to get products to people in a reliable fashion.
The feedback so far has been quite good and in addition to the cream, we also have a facial oil that depigments blemishes, acne scars and even sunspots.
Over the next three months SootheSkin can also be seen in the Condé Nast Traveller magazine in the Luxury Gift section.
Free UK/EU Shipping available and free global shipping from 42 pounds order values.